Marketing Attribution
Marketing Attribution is essentially the method for figuring out which parts of your marketing efforts are actually working. It transforms scattered customer interactions the "touchpoints" a prospect has with your brand into a clear, single line of sight on the path to purchase. By understanding this path, you gain complete clarity on which campaigns and channels truly drive growth, enabling confident, high-impact budget and execution decisions.
Artium Koner
CEO
Show me the Value...
Creates a single source of truth for how marketing drives revenue
Eliminates manual reporting work and reduces analyst time
Improves budget allocation and ROI decisions
Helps settle internal debates about what’s working
Enables accurate forecasting and quarterly planning
Increases confidence in scaling ad spend
Highlights high-performing campaigns and hidden opportunities
Helps replace intuition-based decisions with data-backed action
Supports leadership in fundraising, board reporting, and strategic planning
Tell me more...
Modern marketing teams generate thousands of touchpoints every month — ads, emails, webinars, content, events, outbound sequences — yet most organizations still rely on scattered spreadsheets and manual tagging to understand what actually drives revenue. As companies scale, this fragmentation creates chaos: budget waste, internal friction, unreliable dashboards, and leadership flying blind.
Our Marketing Attribution Engine changes that. It builds a fully automated, multi-touch attribution framework directly inside your CRM, transforming every touchpoint into structured, actionable intelligence. Data from marketing, sales, and product is unified, time-stamped, classified, and evaluated against deals, pipeline, and revenue.
The result is a complete, real-time picture of the customer journey: the campaigns that spark interest, the actions that accelerate deals, and the channels that truly drive growth. Leadership finally gets clarity, the marketing team gets credibility, and the business gains a dependable foundation for confident, data-driven decision making.
When to Consider This Project
When your company spends real money on paid ads and needs clarity on what’s working
When leadership asks for reporting that takes hours or days to compile
When marketing and sales disagree on lead quality or sourcing
When channels appear to perform inconsistently or unpredictably
When you are preparing for fundraising and need clean attribution data
When your CRM has inconsistent or missing lifecycle/touchpoint fields
When you want to shift from intuition-based to data-driven decision making
When marketing efforts have grown complex (multi-channel, multi-campaign)
When scaling teams need standardized reporting across the funnel
Important to note
Depending on your starting point and current tech stack, data organization & governance reaching the above could have pre-requisite clean up and organization projects needed.
