Transform variable compensation transparency and eliminate manual tracking chaos. This project automates variable compensation calculations for Sales, BDR, and Customer Success teams while providing real-time visibility for both employees and managers. Everyone sees their performance, tracks progress toward incentives, and understands exactly how they're compensated—automatically updated with every deal closed, meeting booked, or renewal processed.

Eliminate funnel chaos and get clear and accurate data to make better decisions. By aligning your entire GTM organization around a single source of truth for funnel data. This project standardizes and automates your Lifecycle Stage across HubSpot, ensuring leads, customers, and opportunities flow seamlessly through your funnel with consistent definitions that Marketing, Sales, and Customer Success all understand and trust.

AI is fundamentally changing how Marketing and Sales operate. The pace is fast, tools evolve constantly, and companies that don’t build the right foundations fall behind. Join us in our quest to help companies grow and win in the market.

Marketing Attribution is essentially the method for figuring out which parts of your marketing efforts are actually working. It transforms scattered customer interactions the "touchpoints" a prospect has with your brand into a clear, single line of sight on the path to purchase. By understanding this path, you gain complete clarity on which campaigns and channels truly drive growth, enabling confident, high-impact budget and execution decisions.