A project for sales & marketing

Cold Outreach & Prospecting

From 1–2% reply rates to a repeatable outbound system at 3–8%, with AI personalization on top.

3–8% reply rate
Key outcome this project is built to deliver.
Medium
Project scope: typically 25-45 hrs of implementation.
02
Project number in the Avero GTM catalog.
Sales
Primary function this project serves.

The problem

Outbound is ad-hoc, reply rates are low, and there is no repeatable system.

What this looks like in practice

The build order matters: domain and inbox architecture first, list and data second, sequences last. Sending at volume from your primary domain is how deliverability dies, so outbound gets its own protected domain and warmed inboxes before the first email leaves.

For a B2B SaaS company moving off paid social we set up seven inboxes on a dedicated domain as part of the engine. For a newly funded FinTech, the same system re-engaged 131 dormant leads with tailored sequences instead of letting the database go cold.

Built in real engagements

How we work

01 / Audit 1–2 hrs

We start by understanding your current state.

Before building anything, we map what exists today: your tools, your data, your processes, and where the gaps are. This shapes everything downstream.

  • Current stack and integrations reviewed
  • Process gaps and bottlenecks identified
  • Success criteria defined with your team
02 / Build 25-45 hrs

We build the system and get it live.

Implementation is hands-on: we build directly in your tools, not in a sandbox. You see real outputs at every step, not mockups.

  • Full implementation in your existing stack
  • Data quality verified before going live
  • Team walkthrough and handoff documentation
Outcome. 3–8% reply rate, measured against your baseline from the audit phase.
03 / Expand scoped after live

Once live, we identify what to build next.

Most projects open up adjacent work once the core is running. We scope expansion work after seeing real results, not before.

  • Performance review at 30 days
  • Adjacent automations identified
  • Expansion scoped and prioritized

Want to run this project for your team?
Scoped to your stack and timeline on a 30-minute call. Or send a note.

Book a 30-minute call