Services
What the team builds
By Artium Koner, Founder & CEO · Updated
Our fractional GTM ops team covers three areas: GTM ops, GTM engineering and GTM AI enablement. Month to month, the team runs and improves them. When something needs to be built or rebuilt, we scope it as a project, on top of the fractional team or on its own. Each page below says what the area covers and links to the client work behind it.
The fractional team
- GTM Ops GTM ops is the day-to-day operations of your go-to-market on HubSpot: revenue operations, marketing operations, sales operations and customer success operations. It is the core of our fractional GTM ops team: reserved hours every month to keep the system running and improving, with a senior consultant who owns your account.
- RevOps One data model for pipeline, forecast and renewals, with definitions every team shares.
- Marketing Ops Lifecycle stages, scoring, attribution, events and a database someone owns.
- Sales Ops Pipeline movement, forecasting, stuck-deal alerts, routing, the SDR process and sales enablement.
- CS Ops Renewal pipelines, health scores, CSM assignment and the handoff from sales.
- GTM Engineering GTM engineering is the practice of building go-to-market systems with the same rigor as product engineering. Instead of configuring tools and hoping they hold, we design one architecture that carries a lead from first touch to booked meeting, then document it so your team owns it.
- GTM AI Enablement GTM AI enablement means putting AI to work inside your go-to-market, in production. We build AI agents that do specific, measurable GTM work: call transcripts become structured CRM records. Assignments get proposed in Slack for one-click human approval. Each agent solves one named problem, and a person confirms anything that touches your data.
Scoped projects
- HubSpot Audit A HubSpot audit is a structured review of your instance against the revenue process it is supposed to serve. We examine the data model, lifecycle stages, scoring, automation, and reporting, then hand you findings ranked by what each one is costing you. It takes about two weeks.
- HubSpot Onboarding HubSpot onboarding is the work of turning a new portal into a system your team actually runs on. We build the data model, pipelines, lifecycle stages, automation, and reporting around your revenue process, then train your team on what we built. Typical timeline is four to eight weeks.
Or pick any system from the 42-project catalog.
Common questions
How do these services relate to the fractional GTM ops team?+
The fractional team covers GTM ops (RevOps, marketing ops, sales ops and CS ops), GTM engineering and GTM AI enablement. Ongoing work, like a new dashboard or a routing fix, runs on its reserved hours. Anything that changes how the system is built is scoped as a project, on top of the team or on its own.
Can we buy one service as a project without the fractional team?+
Yes. Each service can run as a scoped project on its own, with the problem, the objective and what done means agreed before building starts. Some clients start with one project and keep the team on afterwards to run what was built.
Which one should we start with?+
If your HubSpot portal is live but nobody trusts the data, start with the HubSpot audit. If the portal is new or about to be, start with onboarding. If leads get lost between form and meeting, start with GTM engineering. If you are not sure, that is what the first call is for.
Not sure which one you need?
That is a normal place to start. We will tell you honestly.