Score companies by ICP fit, so ABM, routing, and prioritization run on the right targets.
ABM on the right targets
Key outcome this project is built to deliver.
Medium
Project scope: typically 25-45 hrs of implementation.
19
Project number in the Avero GTM catalog.
Marketing
Primary function this project serves.
The problem
No company-level scoring means ABM and routing treat all accounts equally.
What this looks like in practice
Companies score on ICP fit: industry, size, geography, and the signals that actually predict a close for your motion. The score drives account selection for outbound and ABM, so reps work ranked lists instead of alphabetical ones.
For a Series A FinTech with product-led signups, fit scoring decided which accounts earned sales attention, so the team worked a ranked queue instead of everything at once.