Closed-lost and dormant records get segmented by why they went cold, then re-entered with sequences matched to the reason: timing, budget, lost to a competitor. Signals like a champion job change or renewed activity move records into the queue automatically.
For a newly funded FinTech this brought 131 dormant leads back into play with tailored sequences. A security client ran the closed-lost version: a database of dead deals became an active revival campaign instead of archive weight.