HubSpot no longer sells separate Hubs. You buy one platform at one edition, pay per seat, and pay for email, workflow actions and AI agents with HubSpot Credits. Every number below comes from HubSpot’s published pages, listed at the end. Jump to the calculator.
What changed in HubSpot’s pricing?
The Hubs are gone, the seat types are new, and usage runs on credits.
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| Old pricing (Hubs) | New pricing (seats and credits) | |
|---|---|---|
| What you buy | Separate Hubs (Marketing, Sales, Service, Content, Data, Revenue), each at its own edition, or the Customer Platform bundle | One platform at one edition: Starter, Professional or Enterprise. Mixed editions are not supported |
| Seats | Core seats, plus Sales and Service seats; View-Only seats free | GTM seats for people who work with customers, Ops seats for people who run the system; at least one GTM seat per account |
| Marketing email | Priced by Marketing Contacts tier, with a monthly send limit of 5x, 10x or 20x the tier | No separate Marketing Contacts charge. Each bulk or automated email consumes credits, or is covered by an email sends pack |
| Workflow automation | Included in Professional and Enterprise, limited by workflow count | Each workflow action consumes credits, or is covered by a workflow actions pack |
| Included HubSpot Credits per month | 500 on Starter, 3,000 on Professional, 5,000 on Enterprise | 5,000 on Starter, 10,000 on Professional, 15,000 on Enterprise |
| Records | Non-marketing contacts free up to 15 million | Record capacity of 25,000, 250,000 or 15,000,000 records, with paid increases |
| Starter | Per seat | Per seat, up to 10 paid seats |
How much do the new seats cost?
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| Per GTM seat, per month | Starter | Professional | Enterprise |
|---|---|---|---|
| Billed annually | $7 (limited-time, 65% off) | $90 | $175 |
| Billed monthly | $10 (limited-time) | $100 | Annual only |
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| Classic Hub | Professional | Enterprise |
|---|---|---|
| Marketing Hub | $800 a month with 3 Core seats (annual), extra seats from $45, 2,000 Marketing Contacts included | $3,600 a month with 5 Core seats, extra seats from $75, 10,000 Marketing Contacts included |
| Sales Hub or Service Hub | $90 per seat (annual), $100 monthly | $150 per seat |
Seat prices look similar, but a Professional seat now covers marketing, sales and service together. The rest of the bill moved: Marketing Contacts are no longer charged, and email and automation are metered.
What runs on credits?
A credit costs $0.010 (EUR 0.010). The first sends and actions each month cost the most, and unused credits do not roll over. Packs fix the monthly price; usage above a pack uses credits.
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| Action | Credits per action |
|---|---|
| Marketing or automated email, first 10,000 sends a month | 15 |
| Email, sends 10,001 to 55,000 | 5 |
| Email, sends 55,001 to 100,000 | 2 |
| Email, sends above 100,000 | 0.5 |
| Workflow action, first 10,000 a month | 3 |
| Workflow action, 10,001 to 55,000 | 2 |
| Workflow action, 55,001 to 100,000 | 0.5 |
| Workflow action, above 100,000 | 0.1 |
| Breeze workflow action | 10 |
| Customer agent, one resolved conversation | 50 |
| Prospecting agent, outreach for one lead | 100 |
| Data agent, one prompt on one record | 10 |
| Accepted quote | 100 |
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| Pack | Capacity per month | Price per month |
|---|---|---|
| Email sends (Professional, Enterprise) | 2,000 sends | EUR 200 |
| 10,000 sends | EUR 1,000 | |
| 100,000 sends | EUR 3,000 | |
| 1,000,000 sends | EUR 6,000 | |
| Workflow actions (Professional, Enterprise) | Growth: 500,000 actions | EUR 150 |
| Scaled: 500,000,000 actions | EUR 900 | |
| Agents (all editions) | Base: 2,500 credits | EUR 25 |
| Growth: 40,000 credits | EUR 400 | |
| Scaled: 150,000 credits | EUR 1,500 | |
| Marketing, Starter | 2,500 sends, 250 workflow actions, 2,500 credits | EUR 150 |
| Marketing, Professional | 10,000 sends, 500,000 actions, 40,000 credits | EUR 1,300 |
| Marketing, Enterprise | 100,000 sends, 500,000,000 actions, 150,000 credits | EUR 5,000 |
What does it mean in practice?
Worked from HubSpot’s rate sheet, on Professional:
- 8,000 marketing emails a month: about EUR 1,100 on pay-as-you-go, EUR 1,000 with the 10,000-send pack.
- 50,000 workflow actions a month: about EUR 1,100 on pay-as-you-go, EUR 150 with the Growth workflow pack.
You used to pay for who you could email. Now you pay for what you send and what runs.
Likely to pay less: teams with a large database they email rarely, operations users who move to Ops seats, and small Starter teams.
Check before renewal: high-volume senders and automation-heavy portals without packs, and AI agents running without credit limits.
How should you size it?
Start from usage, not last year’s invoice: who works with customers, how many emails you send, how many workflow actions run, and which agents you will turn on. Enter those in the calculator below for a first estimate.
For a full check, a HubSpot audit covers seats, usage and tier together. For one client we right-sized HubSpot to 28 seats and avoided an Enterprise upgrade they did not need. More levers are on our HubSpot cost optimization page.