Mine every sales call for patterns, objections, and competitor mentions, automatically.
Every call mined
Key outcome this project is built to deliver.
Medium
Project scope: typically 25-45 hrs of implementation.
26
Project number in the Avero GTM catalog.
Sales
Primary function this project serves.
The problem
Calls get recorded and forgotten. Objections, competitor mentions, and patterns are never captured.
What this looks like in practice
Meeting types get standardized first, so a discovery call and a renewal conversation are analyzed against different questions. Each recording then flows through an automated pipeline that produces a summary, the fields that matter, and the mentions worth flagging: objections, competitors, next steps.
For a growth-stage DevOps company this runs on Zoom recordings with a Claude workflow producing manager summaries and call quality review. A cybersecurity client piloted the same approach to pull qualification signals out of post-conference calls instead of relying on rep notes.
This project is part of our GTM AI Enablement work.
GTM AI enablement means putting AI to work inside your go-to-market, in production. We build AI agents that do specific, measurable GTM work: call transcripts become structured CRM records. Assignments get proposed in Slack for one-click human approval. Each agent solves one named problem, and a person confirms anything that touches your data.
How we work
01 / Audit
1–2 hrs
We start by understanding your current state.
Before building anything, we map what exists today: your tools, your data, your processes, and where the gaps are. This shapes everything downstream.
Current stack and integrations reviewed
Process gaps and bottlenecks identified
Success criteria defined with your team
02 / Build 25-45 hrs
We build the system and get it live.
Implementation is hands-on: we build directly in your tools, not in a sandbox. You see real outputs at every step, not mockups.
Full implementation in your existing stack
Data quality verified before going live
Team walkthrough and handoff documentation
Outcome. Every call mined, measured against your baseline from the audit phase.
03 / Expand
scoped after live
Once live, we identify what to build next.
Most projects open up adjacent work once the core is running. We scope expansion work after seeing real results, not before.