Capture the real first-touch source on every lead, every time: the foundation of attribution.
First touch gets captured at the point of entry, from every channel, with a fallback so no record arrives blank. The property is locked against overwrites, because attribution that later actions can rewrite is not attribution.
This survived a full company rebrand for one security client without losing tracking, followed booth scans from a flagship conference into the CRM for another, and gave a SaaS company shifting to outbound attribution they could budget against.
This project is part of our HubSpot Audit work. A HubSpot audit is a structured review of your instance against the revenue process it is supposed to serve. We examine the data model, lifecycle stages, scoring, automation, and reporting, then hand you findings ranked by what each one is costing you. It takes about two weeks.
Before building anything, we map what exists today: your tools, your data, your processes, and where the gaps are. This shapes everything downstream.
Implementation is hands-on: we build directly in your tools, not in a sandbox. You see real outputs at every step, not mockups.
Want to run this project for your team?
Scoped to your stack and timeline on a 30-minute call. Or send a note.