Capture the real first-touch source on every lead, every time — the foundation of attribution.
A project for marketing & revops
Lead Source Attribution
Capture the real first-touch source on every lead, every time — the foundation of attribution.
Real attribution
Key outcome this project is built to deliver.
Small
Project scope — typically 10–20 hrs of implementation.
18
Project number in the Avero GTM catalog.
Marketing
Primary function this project serves.
The problem
Lead source is missing or wrong on most contacts. Attribution is guesswork.
What we deliver
How we work
01 / Audit
1–2 hrs
We start by understanding your current state.
Before building anything, we map what exists today — your tools, your data, your processes, and where the gaps are. This shapes everything downstream.
- Current stack and integrations reviewed
- Process gaps and bottlenecks identified
- Success criteria defined with your team
02 / Build 10–20 hrs
We build the system and get it live.
Implementation is hands-on — we build directly in your tools, not in a sandbox. You see real outputs at every step, not mockups.
- Full implementation in your existing stack
- Data quality verified before going live
- Team walkthrough and handoff documentation
Outcome. Real attribution — measured against your baseline from the audit phase.
Want to run this project for your team?
We'll scope it to your stack and timeline.